What is AI engine optimization (AIEO) or GEO?

AI engine optimization is the practice of making your business the source that AI assistants cite when they answer a buyer's question. It covers clear entity statements, structured data, direct answers on key pages, an llms.txt file and fast indexing. Some agencies call it generative engine optimization (GEO) or answer engine optimization. The goal is the same: be named in the answer.

Does AIEO replace SEO?

No, AIEO builds on SEO. AI assistants retrieve pages from the same indexes Google and Bing maintain, so a slow or poorly structured site struggles in both. We run the two as one program: SEO earns the crawl and the ranking, AIEO makes the page quotable and tracks whether assistants actually cite it.

What is an llms.txt file and do I need one?

An llms.txt file is a plain text page at your domain root that summarizes what your business does and links to your most important pages in a format language models can read quickly. It is a proposed convention rather than a formal standard, so it costs little and signals clarity. We publish it alongside structured data and a sitemap, never on its own.

How do you measure whether AI assistants cite my business?

We measure it two ways. First, a fixed set of buyer questions is run through ChatGPT, Claude, Perplexity and Google AI every month, and we log which companies get named. Second, referral traffic from AI domains is tagged separately in analytics so visits from assistants stop hiding inside direct traffic. Both numbers appear in your monthly report.

How long until AI assistants start naming us?

Expect the first citations within two to four months for specific, local or niche questions, and longer for broad category questions where large brands dominate. Models refresh their retrieval sources on different schedules, so Perplexity and Google AI usually react faster than ChatGPT. We set expectations per question in the audit rather than promising one date.

Growth Marketing

AI engine optimization: get cited by ChatGPT, Claude and Google AI

When a buyer asks ChatGPT or Perplexity who to hire, the answer comes from a handful of pages the model trusts. We make yours one of them: clear entity statements, structured data, quotable answers, an llms.txt file and fast indexing through Bing and IndexNow. Then we measure the referrals that AI assistants send, so you know it is working.

Get an estimatefrom $1,500 · per month

Sound familiar?

AI assistants never mention you

People now ask ChatGPT and Perplexity for recommendations before they search. The answers name three or four companies, and yours is not one of them, because nothing on your site reads as a clear, quotable fact.

Google AI Overviews skip your page

Your page ranks on the first result page, yet the AI summary above it quotes a competitor. The summary favors pages with direct answers, structured data and consistent entity names, and yours has none of those.

Nobody can measure AI traffic

Visits from ChatGPT, Perplexity and Copilot arrive in analytics as direct or referral noise. Without a way to see them, nobody knows whether the work matters, so budget stays with channels you can count.

What you get

AI visibility audit
Entity and brand statements
Schema markup (Organization, FAQ, Service)
llms.txt and llms-full.txt
Citeable answer pages
Bing Webmaster and IndexNow
AI referral tracking
Monthly citation report

Stack and tools

Schema.org JSON-LD
llms.txt
Bing Webmaster Tools
IndexNow
Google Search Console
Ahrefs Brand Radar
Umami or GA4
Next.js metadata API
Perplexity and ChatGPT prompt sets

How we do it

1
Audit
We ask ChatGPT, Claude, Perplexity and Google AI the questions your buyers ask, record who gets named and why, and compare their pages with yours line by line.
2
Clarify
We write plain entity statements about what you do, where you do it and who you serve, then repeat them consistently across your site, profiles and directories.
3
Structure
We add Organization, Service, FAQPage and Article schema, publish llms.txt, and rewrite key pages so each question gets a direct answer a model can lift verbatim.
4
Distribute
We submit to Bing Webmaster Tools and IndexNow, since ChatGPT and Copilot lean on Bing's index, and seed mentions on the sources models already cite.
5
Measure
We tag AI referrals in analytics, re-run the question set every month, and report which prompts now name you, which still do not, and what changes next.

Starting at

from $1,500

Typical timeline per month. Pairs with SEO; the first month is mostly audit and structure.

Get an exact quote

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AI Engine Optimization: questions people ask

Often paired with

Let's scope your ai engine optimization project.

Tell us what you are building or what is slowing you down. We reply within one business day.

Start a project WhatsApp

Sound familiar?

AI assistants never mention you

Google AI Overviews skip your page

Nobody can measure AI traffic

What you get

How we do it

Audit

Clarify

Structure

Distribute

Measure

Related work

A fast, content-led website for a medical billing company

One payment gateway for five e-commerce platforms

AI Engine Optimization: questions people ask

Further reading

Often paired with

SEO

Content Marketing

AI Strategy & Readiness

Let's scope your ai engine optimization project.