Which email flows should every online store have?

Four flows do most of the work: a welcome series for new subscribers, an abandoned cart reminder, a post-purchase sequence that asks for reviews and suggests related products, and a win-back flow for customers who have gone quiet. Browse abandonment and back-in-stock alerts come next. We build them in that order so revenue starts arriving in the first month.

Klaviyo, Mailchimp or something else?

Klaviyo is our default for Shopify and WooCommerce stores because its event tracking and segmentation are built for commerce. Mailchimp suits service businesses and smaller lists that mostly send campaigns. For products with developers in house we often build on Resend with React Email, which costs less and lives inside your codebase. We recommend one in the audit based on your list size, platform and budget.

How do you improve email deliverability?

Deliverability comes down to authentication, list hygiene and sending behavior. We publish SPF, DKIM and DMARC records, remove contacts who have not opened in months, warm up any new sending domain gradually, and stop sending every campaign to the whole list. Google Postmaster Tools then shows us domain reputation and spam rates, which we check every week so a problem is caught before open rates collapse.

Is SMS marketing worth adding?

SMS is worth it for stores with repeat purchases and time-sensitive offers, because messages are read within minutes, but it needs explicit consent and careful frequency. We add SMS only after the email flows are working, limit it to a few high-value moments such as cart recovery and restocks, and handle opt-in language and quiet hours for each country you sell in.

How do you report on email performance?

We report revenue per flow, revenue per campaign and revenue per recipient, alongside open, click and unsubscribe rates, in one monthly page. Flows are tracked separately from campaigns so you can see what runs on its own versus what needed a send. Deliverability metrics from Postmaster Tools appear on the same page, because a drop there explains most sudden drops everywhere else.

Growth Marketing

Email and SMS marketing automation that sells while you sleep

The customers you already have are the cheapest ones to sell to again, and email is still the channel that reaches them without an algorithm in the way. We build the flows that run on their own, from welcome series to abandoned cart to win-back, segment your list so the right person gets the right message, and keep deliverability clean so the messages land.

Get an estimatefrom $700 · per month

Sound familiar?

A big list that never hears from you

Thousands of customers and subscribers sit in the database, and the only email they ever receive is an occasional sale announcement. Every one of them cost money to acquire, and that money is idle.

Carts get abandoned and forgotten

Shoppers add products, get distracted, and never come back because nothing reminds them. The store loses the sale it was seconds away from closing, and it happens dozens of times a week.

Emails land in spam or promotions

Open rates have slid for months because authentication was never set up, the list has not been cleaned, and every send goes to everyone. Inbox providers have quietly decided you are noise.

What you get

Platform setup and migration
Welcome and onboarding flows
Abandoned cart and browse flows
Win-back and re-engagement
Segmentation strategy
Campaign design and copy
SMS flows and compliance
Deliverability and authentication

Stack and tools

Klaviyo
Mailchimp
Resend and React Email
Shopify and WooCommerce
HubSpot
n8n
Twilio SMS
Google Postmaster Tools
Litmus

How we do it

1
Audit
We review your platform, list health, authentication records, existing flows and the last six months of sends to find where revenue leaks and which fixes pay back first.
2
Fix
We set up SPF, DKIM and DMARC, clean inactive contacts, warm the sending domain if needed, and connect your store or CRM so events like purchases trigger the right flow.
3
Build
We write and design the core flows in priority order, usually welcome, abandoned cart, post-purchase and win-back, each with timing, branching and exit rules documented.
4
Segment
We split the list by behavior, purchase history and engagement, so campaigns go to people likely to act and the rest are left alone until there is a reason to write.
5
Optimize
We test subject lines, send times and offers one variable at a time, report revenue per flow and per send each month, and retire anything that stops earning.

Starting at

from $700

Typical timeline per month. Setup and the first four flows in month one, then campaigns and optimization.

Get an exact quote

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Email & SMS Automation: questions people ask

Klaviyo is our default for Shopify and WooCommerce stores because its event tracking and segmentation are built for commerce. Mailchimp suits service businesses and smaller lists that mostly send campaigns. For products with developers in house we often build on Resend with React Email, which costs less and lives inside your codebase. We recommend one in the audit based on your list size, platform and budget.
Deliverability comes down to authentication, list hygiene and sending behavior. We publish SPF, DKIM and DMARC records, remove contacts who have not opened in months, warm up any new sending domain gradually, and stop sending every campaign to the whole list. Google Postmaster Tools then shows us domain reputation and spam rates, which we check every week so a problem is caught before open rates collapse.

Often paired with

Let's scope your email & sms automation project.

Tell us what you are building or what is slowing you down. We reply within one business day.

Start a project WhatsApp

Sound familiar?

A big list that never hears from you

Carts get abandoned and forgotten

Emails land in spam or promotions

What you get

How we do it

Audit

Fix

Build

Segment

Optimize

Related work

Keeping a national supplement store online and selling

Luxury furniture commerce with nationwide delivery

A mobile-first Shopify store for handmade jewelry

Email & SMS Automation: questions people ask

Further reading

Often paired with

E-commerce

Conversion Optimization

AI Agents & Automation

Let's scope your email & sms automation project.