Do we need a custom theme or can we customize a paid one?

A paid theme customized well serves most stores under a few hundred products and keeps costs low. A custom theme pays off when your brand, catalog or buying flow does not fit any template, or when years of edits have made the paid theme fragile. We tell you which case you are in after the audit.

Will you clean up our app stack?

Yes, an app audit is part of every Shopify project. We list each app, what it costs, which scripts it loads and whether Shopify now offers the feature natively. Removing redundant apps usually cuts monthly fees and improves load time at the same time, and we handle the removal safely.

Can you migrate us from WooCommerce, Magento or Wix to Shopify?

Yes, we migrate stores from WooCommerce, Magento, Wix, BigCommerce and custom platforms. Products, variants, customers, orders, reviews and discount codes come across, with redirects for every old URL so search traffic is kept. The old store keeps selling until the new one is tested and ready to switch.

When does Shopify Plus make sense?

Shopify Plus makes sense when you need checkout customization, wholesale pricing, multiple stores or markets, automation with Shopify Flow, or your volume makes the lower transaction fees pay for the higher plan. For most stores under a few hundred orders a day, standard Shopify plans are enough. We model the costs before you upgrade.

How do you keep a Shopify store fast?

We keep Shopify stores fast by limiting apps, using native sections instead of script-heavy widgets, serving compressed images at the right sizes and deferring anything below the fold. We test on a mid-range phone over a slow connection, because that is where most shoppers are. Speed is rechecked after every change.

Web & Mobile

Shopify development, custom themes and Shopify Plus

You get a Shopify store that looks like your brand instead of a template, built in Liquid and Online Store 2.0 sections your team can edit without calling a developer. We have run Shopify stores for supplement, furniture and jewelry brands since 2017, so we know what sells and what slows a store down. Shopify Plus, custom apps and migrations from other platforms are all in scope.

Get an estimatefrom $2,500 · 3 weeks

Sound familiar?

Your theme looks like everyone else's

The template was fine on day one, then every customization fought the theme's own code. Now the store looks generic and each tweak costs more than the last one did.

Apps are slowing the store down

Fourteen apps load scripts on every page, the product page takes four seconds on a phone, and nobody remembers which app does what. Speed and margins both suffer.

You outgrew the plan you started on

Wholesale pricing, multiple markets, custom checkout rules or a large catalog now need Shopify Plus or custom apps. The store was never set up to handle any of that.

What you get

Custom Shopify theme
Online Store 2.0 sections
Shopify Plus setup
Custom app development
Platform migration
App audit and cleanup
Checkout customization
Speed optimization
Team training

Stack and tools

Shopify
Shopify Plus
Liquid
Online Store 2.0
Shopify Functions
Hydrogen
Klaviyo
Shopify Flow
Judge.me
Google Analytics 4
Matrixify

How we do it

1
Audit what you have
We review the theme, apps, speed and analytics of your current store, or your current platform if you are migrating. You get a short report of what to keep and what to replace.
2
Design the sections
Product, collection and home page sections get designed as reusable blocks in Figma. Your team will arrange them in the theme editor later, so we design for flexibility from the start.
3
Build in Liquid and test
We build the theme with Liquid, JSON templates and minimal JavaScript, replace heavy apps with native features where possible, and test every flow including discounts, subscriptions and returns.
4
Migrate, launch, train
Products, customers and redirects move over, the theme goes live on a quiet day, and your team gets a recorded walkthrough of the editor. We stay on call for launch week.

Starting at

from $2,500

Typical timeline 3 weeks. Custom apps and Shopify Plus checkout work are quoted after the audit.

Get an exact quote

Related work

Meeshan Luxe Home

E-commerce, furniture and home

meeshan.com

E-commerce, furniture and home

Pakistan

Luxury furniture commerce with nationwide delivery

A Shopify store for a luxury furniture brand, built to sell large, high-value items online and deliver them anywhere in Pakistan, with the technical operations led in-house for five years.

Shopify
Liquid
JavaScript
Shopify Payments

The Vitamin Company

E-commerce, health and beauty

thevitamincompany.com

E-commerce, health and beauty

Pakistan

Keeping a national supplement store online and selling

The online store and corporate website for one of Pakistan's leading health supplement brands, launched on Shopify and WooCommerce and kept available for orders from across the country.

Shopify
WooCommerce
WordPress
AWS EC2

Medallion Dusk

E-commerce, jewelry

medalliondusk.com

E-commerce, jewelry

A mobile-first Shopify store for handmade jewelry

A Shopify store for a handmade jewelry brand, designed phone-first so pieces photographed up close look as good on a small screen as they do in the hand.

Shopify
Liquid
JavaScript
Shopify Payments

Shopify: questions people ask

Often paired with

Let's scope your shopify project.

Tell us what you are building or what is slowing you down. We reply within one business day.

Start a project WhatsApp

Sound familiar?

Your theme looks like everyone else's

Apps are slowing the store down

You outgrew the plan you started on

What you get

How we do it

Audit what you have

Design the sections

Build in Liquid and test

Migrate, launch, train

Related work

Luxury furniture commerce with nationwide delivery

Keeping a national supplement store online and selling

A mobile-first Shopify store for handmade jewelry

Shopify: questions people ask

Further reading

Often paired with

E-commerce

Conversion Optimization

Email & SMS Automation

Let's scope your shopify project.